ESCAPE
BRIEF
'Escape' an exciting new Summer Festival based in the Somerset Hills is looking for
a modern, new brand identity to help generate interest in the build up to their launch
in late summer. To start with, the client is looking to have a new logo and set of
icons they could use in the initial marketing materials for the Summer Festival .
The client is hoping to attract young professionals and families. The Festival will
also host a series of events around getting out into the outdoors and surrounding
countryside.
The theme of the festival is adventure and the great outdoors. This should be
reflected in the logo and initial stages of the brand identity. They would like a set of 4
custom illustrated icons that represent: music, food, culture and camping.
a modern, new brand identity to help generate interest in the build up to their launch
in late summer. To start with, the client is looking to have a new logo and set of
icons they could use in the initial marketing materials for the Summer Festival .
The client is hoping to attract young professionals and families. The Festival will
also host a series of events around getting out into the outdoors and surrounding
countryside.
The theme of the festival is adventure and the great outdoors. This should be
reflected in the logo and initial stages of the brand identity. They would like a set of 4
custom illustrated icons that represent: music, food, culture and camping.
